The creative team and I rebrand all digital and print collateral for SolarWinds. I supported and expanded brand guidelines by developing style guides, logos, and iconography. The digital assets included paid media advertisements, marketing campaigns, and web pages. I designed promotional material across a variety of user touch points, including digital banners, event pages, and environmental graphics.
The redesign called for new templates for web pages and emails. I also designed and oversaw the production of eye-catching giveaways for large-scale events and recruitment efforts, drafting original designs for figurines and apparel. I continue to help regulate brand use helping others in the company implement the new brand correctly or create new assets when there is a new business need.