SolarWinds: Design System & Rebrand
2016 - 2021
The creative team and I rebranded all digital and print collateral for SolarWinds. I expanded brand guidelines by developing style guides, logos, and iconography. The digital assets included components, web pages, web applications, marketing campaign landing pages, and full website redesigns. I designed promotional material across a variety of user touch points, including digital banners, event pages, and environmental graphics.
The redesign called for new templates for a range of web based materials. I also designed and oversaw the production of run of business updates to the over 17 SolarWinds sites. I continue to help regulate brand use helping others in the company implement the new brand correctly or create new assets when there is a new business need.
THWACK, the SolarWinds community site, moved to the new platform. This allowed room for improvements to the user experience. I originally found the issues in my initial research, and I was able to make recommended improvements while also solving the business requirements for the project. I was able to tie in the new SolarWinds brand changes while also making improvements to the user experience.
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Check out some other projects or send me a message on LinkedIn, if you want to chat.
Pingdom: Pricing System
ALTR: Design System & Rebrand